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“Write the Future” Nike’s World Cup commercial is a HIT

fifa-2010[ DAILYGA.COM ]Writer-director Alejandro González Iñárritu, whose films include “Babel,” “Amores Perros,” “21 Grams” and the Cannes Film Festival premiere “Biutiful,” has shown a unique talent in weaving together seemingly unrelated narratives into a coherent whole.

Rarely has that skill been on greater display than with a new Nike soccer commercial that was unveiled Thursday ahead of next month’s World Cup.

Called “Write the Future,”

The three-minute Nike ad stars soccer legends Cristiano Ronaldo, Wayne Rooney, Landon Donovan and Ronaldinho. There are also quick appearances from the Los Angeles Lakers’ Kobe Bryant, a pingpong-playing Roger Federer and television’s Homer Simpson. In one sequence in the commercial, the Mexican-born director imagines how Rooney’s life might have turned out had a particular soccer play not gone well for the star of Manchester United and England’s World Cup team.

Watch: [ via Dailyga ]

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