“Write the Future†Nike’s World Cup commercial is a HIT
[ DAILYGA.COM ]Writer-director Alejandro González Iñárritu, whose films include “Babel,†“Amores Perros,†“21 Grams†and the Cannes Film Festival premiere “Biutiful,†has shown a unique talent in weaving together seemingly unrelated narratives into a coherent whole.
Rarely has that skill been on greater display than with a new Nike soccer commercial that was unveiled Thursday ahead of next month’s World Cup.
Called “Write the Future,â€
The three-minute Nike ad stars soccer legends Cristiano Ronaldo, Wayne Rooney, Landon Donovan and Ronaldinho. There are also quick appearances from the Los Angeles Lakers’ Kobe Bryant, a pingpong-playing Roger Federer and television’s Homer Simpson. In one sequence in the commercial, the Mexican-born director imagines how Rooney’s life might have turned out had a particular soccer play not gone well for the star of Manchester United and England’s World Cup team.
Watch: [ via Dailyga ]
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