Storm Management, the agency which scouted Kate Moss when she was 14, has signed its first hijab-wearing model. Shahira Yusuf is a 20-year-old from London who has broken ground by becoming one of the first hijabi models to be signed to a major agency, following Vogue Arabia cover girl Halima Aden, who joined the IMG family last year. Yusuf joins Storm Management’s wide-ranging roster of models, which also includes Cindy Bruna and Alek Wek. The England-born beauty of Somalian descent, who was scouted at 17 (but didn’t pursue modeling until three years later) admits that although she grew up watching America’s Next Top Model and counts Iman, Tyra Banks, Naomi Campbell, Alek Wek, Liya Kebede, and Lily Cole as inspirations, she was never interested in joining the fashion industry until recently.
“Growing up, being slim and tall, I received the ‘you should model’ comments almost every time I met someone – I’m sure many tall girls can relate,” she tells Vogue Arabia. “I’d say modeling was something I did have an understanding of, in terms of what a model is, but I did not have a passion for the industry nor fashion itself. It kind of just happened for me.”
Despite renowned models like Iman, Yasmin Warsame, and Waris Dirie all hailing from Somalia, modeling is not a traditional career in Yusuf’s culture. Yet she says her friends and family have been super supportive. “I wouldn’t be modeling if it wasn’t for my friends and family constantly asking me to do it. When you have so many of your family, friends, and even strangers approaching you and asking you to consider modeling, it definitely does make you want to pursue it.”
Last November, the Somali beauty went viral on Twitter after posting a series of photographs sporting an oversized gray pantsuit paired with a neatly tied black turban and matching bum bag. “I ain’t [sic] no Kendall Jenner but I’m a black Muslim girl from East London that’s about to finesse the modeling industry,” she captioned it. The pictures garnered more than 57,000 retweets and 122,000 likes. Praise immediately began to pour in from users the world over. “So inspirational. I’m also Somali and from East London, so you’re very inspirational to me,” wrote one user. Another user quipped: “I will do whatever it takes to support you, you’re beautiful Mashallah.”
“I didn’t think the tweet would get that much attention,” Yusuf says. “Especially for it to be reposted so many times and get as much attention on other social media platforms like Instagram, too. I’ve received so much support and I’m glad I tweeted that because it’s very difficult to stand out in such a competitive industry.” Indeed, although the fashion industry has taken major steps to become more inclusive, the number of visibly Muslim models is limited. But Shahira is hopeful. “I do believe that it’s harder to make it as a hijab-wearing model as you have already filtered so many forms of modeling out. So for one, you have fewer opportunities. This is why I feel that it’s up to the fashion industry to create more opportunities for models like me. There is a huge modest fashion market, and more companies are starting to release modest fashion clothing lines.”
She is excited to represent Muslim womanhood in a way she rarely saw growing up. “I’ve become a model at a time when society is more accepting of people of different ethnicities and religions. It’s about time we had an equal representation and moved on from just the majority. We know that there are aspiring models from different ethnic and religious backgrounds, so there’s really no excuse for the lack of diversity.”
Though she has yet to secure her first big gig, Yusuf recounts doing a spread with Marfa Journal as a career highlight. Her biggest goal? “To be the first hijab-wearing model to land the front cover of British Vogue. That would be amazing. Another huge goal of mine is to walk the runway for my favorite designer brands, Chanel and Burberry, in the future.” But most important is keeping true to her values. “It’s so easy to get carried away with the extravagant clothes and makeup in modeling, but I want to make sure I remain true to myself. And in that way I can convey myself in the most genuine way. My portfolio is a reflection of who I am and what I stand for. I love modesty, so I want my work to reflect that.”
Whether she wants to or not, Yusuf serves as a beacon of hope for a more inclusive world, one that offers a seat at the table for everyone, and not just those who conform or blend in.
18-year-old artist uses social media to display her craft (VIDEO)
Here’s a story of an 18-year-old Somali make up artist who is using social media to make a name for herself and her work. CGTN’s Abdulaziz Billow caught up with Maryan Ahmed Ali, Mogadishu’s finest bride and makeup artist.
Hamdia Ahmed Is the First Miss Maine Pageant Contestant to Wear a Hijab
TEEN VOGUE — Hamdia Ahmed took to Twitter to share history-making news. She’s the first Miss Maine contestant to wear a hijab and burkini during the pageant.
According to her profile, Hamdia was “born in Somalia,” and “raised in a refugee camp in Kenya.”
She took part in the pageant this December and wore exactly the looks that she wanted to. In one photo, she donned a gold long-sleeve gown with a light pink hijab, and in another, likely for the swimsuit portion, she wore a burkini. She tweeted: “I competed in Miss Maine as the first Muslim girl with a Hijab. I slayed my hijab.”
While this is a milestone achievement for the Miss Maine competition, this isn’t the only pageant where a woman embraced modest fashion, and made headlines. Last November, Halima Aden wore a hijab in the Miss Minnesota competition, and went onto become a celebrated high-fashion model.
Later, Muna Jama made history by refusing to wear a bikini during the swimsuit portion of the Miss Universe competition, opting to don a kaftan instead.
Though a few brands like Nike and American Eagle are now including hijabs in their repertoire, and incredible young women like Hamdia and Halima are pushing for them to be more visible in pageants and fashion magazines alike, we still see stories of discrimination against Muslim women — specifically related to their hijabs — every single day. There’s no denying that Hamdia did, in fact, “slay” her hijab and we loved every minute of it.
Halima Aden Explains Why Somalia Needs Your Support
TEEN VOGUE — The country of Somalia means a lot to me. It’s the home I never got to see, but feel so connected to. My family is from Somalia and my mother fled due to the civil war, which has been ongoing for decades. Although I was born in Kenya, I will always be a Somali first.
My mother was the one who told me about the bombing that occurred in Mogadishu on October 14. A few weeks prior, she had just gotten back from Kismayo, a different city in Somalia. When we talked about her trip, she had so much hope and wanted to go back as soon as possible. She was absolutely devastated. My heart broke for the victims and their families.
Thankfully, my family is safe and were not in Modgishu. We checked in with family and friends and everyone is safe — but far from alright. We are still mourning for the hundreds of innocent lives lost. Those killed were people, not numbers. This was a horrible tragedy that affected Somalis around the world. It is the deadliest bombing in the country’s history. A lot of innocent lives were lost.
There was a lack of media coverage about the bombing, which was disheartening, but I’m grateful for all the people who have shown their support for Somalia.
France dimmed the lights on the Eiffel Tower to remember the victims, Turkey has shown support, as has Canada.
Tragedy is tragedy, no matter where it happens in the world. I think it’s important that we pray for all the victims. Show compassion to your Somali coworkers and neighbors.
You don’t know if that person just lost a parent, a friend, or their entire family. Teens have the power of reaching people an ocean away by simply using their social media to raise awareness. Your thoughts and prayers will let them know that they are not forgotten about.
I want the world to know that Somali people are resilient and will overcome this tragedy. I have always had hope for my country and I know this evil will not be how our chapter ends. Above all, I want people to know that Muslims are allies against terrorism — not the enemy.
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